First Absa has extensive experience and in-depth knowledge and understanding of the financial needs of businesses, families and individuals. This background is the foundation of our business philosophy, human resource management philosophy and our approach to customer service. Our goal is to ensure that every customer experience anywhere, at anytime is memorable. Our banking exceptional services are delivered to customers in a rapid and exceptional manner across our branch network, E-Banking and alternative channel platforms. As one of the fastest growing banks, we are dedicated to growing the next generation of entrepreneurs through our simple and affordable products and services provided by our professional staff.

Our philosophy is hinged on our brand promise “rapid banking, exceptional service”. This has been carefully chosen from extensive research and insights into the needs of the bank’s customers. The goal is to ensure that any customer who does business with Peoples Bank International receives quick and exceptional service. We use highly trained, motivated and satisfied employees together with user friendly technology to ensure this happens. Our philosophy resonates through our mission, vision and core values which serve as strong pillars for our business.